These three checklist helps to keep you from feeling overwhelmed with managing your social media. I’m finding that posts in LinkedIn get exponentially more views and engagement if I don’t include a link. But don’t overdo it. Social Media Checklist: Ensuring Optimal Success for Every Post As the digital world has become more prevalent than ever, the social media landscape has become a familiar place for brands. 22. Daily Social Media Checklist #1 Check Your Social Media Calendar Checking your calendar should be one of the first things you do every day as a social media manager. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. Plan ahead, implement, and use analytics to ensure continual improvement. If there is a more compelling image from within the article, such as a diagram, add it manually. Adding these elements to your posts will increase visibility and engagement on everything you share. If you read the article on how social media can be a waste of time, you know why it is important to post pictures and content of your staff, patients, and … Nice article, but you don’t mention the value of Gif’s and Video to attract readers? Daily Social Media Checklist ; Weekly Social Media Checklist ; Monthly Social Media Checklist ; Download your free social media checklist here (no email required! For a complete list, see How to Write a Headline That Won’t Get Ignored, but ignore the keyphrase tips. This is an article I will come back to again and again. It’s worth the effort. Social Media Examiner has a great post on conducting your own social media audit. Andy–Thank you for sharing this information. Social media managers frequently need to be on-call 24-7, so taking a short break can help prevent any sort of social media burnout. It works for all social media platforms and all types of content. Facebook. Thank you for this!! This kind of targeted sharing involves taking a minute to find and mention people who are sure to like the article. Few marketers do this, so it’s a good way to help your posts stand out. I’ll reach out to you on Facebook. Ultimate Social Media Checklist for Business Owners You heard promises of huge growth if you just started marketing your business places like Facebook and Instagram. Click To Tweet Social Selling. Totally agree with you on the “No Click Bait”. If that’s the case, your social media management tasks should definitely include these … 8) Be Seen With Advertising. Everything you need to know about HIPAA Compliance when posting on social media as a healthcare practice. Even a little more effort can move you much higher up the results curve. What is the best practice of sharing your own? They’ll love it. From what I’ve seen, Videos seems to increase the engagement rates. So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. It could be educational or inspirational quotes. To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. One click and you’re done! Mentioning or “tagging” someone is simple and it’s so fundamental to social media, that you’ve likely already done it hundreds of times. Anything that that will help it stand out. And if possible, ask your developer to have them mention the author of the article as well. Share the quote itself on social media, mention them and link to your article. What’s the point of getting all the clicks and risk lowering down avg. (Also, would just mention that LinkedIn does allow spaces, you just use a hard return: Shift+Enter). It gives us a powerful cheat sheet for word choices. Social Media Post Checklist. Tag relevant pages if you're discussing about them. Use this checklist to learn the steps to successfully engage with your audience on social media. Creating a social media marketing strategywill help you think critically about your goals, how you’ll execute tactics, and how you’ll measure success. We’re 40 strong spread across design, development, and project management. With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely now need some level of stand out visual element in order to grab them and hook them in. The works that matter should be done before you post on social media. If your headline says “These 10 stunning photos will make you cry tears of joy!” …I’d better be crying as I read your article. ), 15 Unique Ways to Find Facebook Content Ideas [Infographic], How to Use Social Media for Your Small Business [Infographic], Include a featured image and relevant meta description in your post, Make sure you have a social sharing button, Figure out how many times you want to post a day, Use paid ads to promote content, increase awareness and offer discounts. If you did, be sure to grab the free cheat sheet with all 100 ideas. You’ve got plenty of room, so why not write two headlines? Similarly, use social media to mention anyone whose research you cited in your article. Social media has become one of the primary ground-zeroes for customer service. I get the point but it still amused me. They may even reshare your post with a simple click. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Hey Andy, thanks for these tips! I look forward to applying many of the suggestions that you give here. Here are examples of my favorite 3-word trigrams from Steve’s research: For most marketers, the explanatory trigrams are more useful in marketing than the emotional ones. In order to maximise your social media post engagement, it is essential to create segmented strategies for all of your channels. Growing your social media presence is key for creating new fans, friends, and clients. Let’s start with an example of a social media post that combines all the elements we recommend. If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. I’m guessing a biiiiig goal of yours is gaining leads or sales through your social media efforts. Line breaks increase the vertical height of your social post, making it more visually prominent in the social stream. It lets them know it’s live, but it’s also a small way to say thank you. Find and mention someone with those titles in their LinkedIn profile. This is social, not search. September 12, 2016 facebook. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms. Hi Andy! It’s also a way to bring the article to the attention to new people who might love it. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. That may be one reason why Instagram posts include often have tons and tons of hashtags. Here are the types of people you can mention when sharing on social media: If you quoted someone, a mention is a way to let them know. (What niche do I serve?) The best news is, they only take a few minutes to create -- and you can even brand them with your own messaging! It’s part networking, part promotion and part gratitude. Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. Mentioning others in your social media posts is a super powerful social media tip. Social is a visual. Social media checklist. How to Write a Headline That Won’t Get Ignored, many common mistakes in social media integration, Content Chemistry: The Illustrated Guide to Content Marketing, https://www.globalmediainsight.com/blog/twitter-moments/. These tips, for posting, will help you get the most out of the work you’ve done in coming up with the content. This is one of many common mistakes in social media integration. Chicago Community Member I like to share an article on how to make the most of “Moments” feature in twitter: https://www.globalmediainsight.com/blog/twitter-moments/. Create new images for social posts that include the author’s picture and a catchy headline. The second headline is a second chance to catch attention and get them to engage. I hope you found these 100 social media post ideas and additional social media marketing tips helpful. Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. Collaborate with Other Departments. Thank you for your brilliance in producing this complete and straightforward fact-based treatise to help practitioners of digital marketing succeed. This list takes you step by step through creating an effective social media strategy with tips for each day, week, month, quarter, and year. Instagram posts don’t include links, so hashtags there won’t compete with links to content. I guess you know that precious marketing resources are better spent on obtaining actual tools that can build better social posts, such as DAMs, rather than spending dollars and time in passive “how to” training that so often falls short of actionable content and wastes hours of productivity. They can increase the visibility of your social posts, especially hashtags for trending topics. Yes, you pick the right points. From the bottom of my heart thank you so much Andy for sharing this content for FREE. I would like to know your thoughts. The social media mention is an important part collaborative content marketing. This checklist provides some questions to consider before you post personal information on social media. Use Custom ads to promote your website and business deals. I have a question for you regarding the thumbnail images you use for blogs. Andy, great tips! Tip: Get started by asking yourself some of the following questions: 1. It consists of three basic stages: define your target audience, create relevant content to reach your audience, and publish it on Social Media. Happy marketing, Heidi Cohen-Actionable Marketing Guide. And those first few likes, comments and shares can trigger the algorithms that push you to the top of the streams. However, do you believe that you should tailor your social media posts depending on the platform? “Will make you” is clearly a powerful phrase in social media. But, I would say that major effort in social media marketing lies in doing proper content research and creating something that your audience might enjoy or find useful. Social Media. . Headline Analyzer. Images are critical. Here are guidelines for what to post on social media for business, and how to roll up your sleeves and upgrading your social content with better writing, images and mentions. Test every headline before you publish. 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