When it comes to any brand you must keep things simple as to not confuse your followers/customers. Make the planning process even more efficient by using our Preppr app, where you can draft and schedule in advance. If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your instagram feed is cohesive. I have 5 years of experience working for the biggest fashion brands in Europe and have always loved discovering other countries. Now, you’re probably thinking, “I’m ready to launch, what’s next”? We’re listening to you.⁣ ⁣ We stand in solidarity with our Black…” These games and challenges get your brand in front of others to help you grow your following. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. The Facebook 20-percent text rule also holds true on Instagram. People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. Pre-launch, if you’re savvy enough with those metrics, you can glean a whole lot of info that makes the launch a little more accessible. Your tone of voice is essential in ensuring that people enjoy your posts. When it comes to launching a new product on social media, an influencer marketing strategy is not only a good idea, but it’s now almost essential. Commonly, brands tend to use their logo here, but you can also try something different. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Then this could later become a huge hashtag for your account as #bikes and tyres. We touched a bit on feed consistency in step 3, but it is so important that it deserves its own section. Don’t count on launching a viral piece of content that will make or break your brand’s social success. This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Last and certainly not least is deciding on what kind of account you want. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. A few years ago, I decided to take Instagram more seriously. The app is an amazing tool for cultivating a highly engaged community around your business. Use the hashtag on your Instagram posts (and other social media), Power Point presentations, flyers, ads, and packaging to get people accustomed to seeing it and using it to tag their posts about your product or service. Building a brand doesn’t stop with creating a logo or slogan, or even with your brand launch. When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. Think about the name of your account. When it comes to Instagram, on the other hand, 68% of users regularly engage with brands. Your look is what people will pay attention to. We see you. The... 2. Determine how Instagram fits into your overall social strategy. Have you considered reaching out to influencers? Start off by choosing your profile picture. Look at the Big Picture of Your Brand . In this little guide we’re going to lay out our step-by-step plan for … A very necessary element of your strategy! Branding your launch is almost like creating a campaign; it becomes recognizable for your audience and displays intention and professionalism. For example, if you sell bikes, and your brand name is ‘Bikes and Tyres’, you could come up with an account name that is simply ‘Bikes And Tyres’. Brand launch is all about introducing your brand or re-branding to the market, and brand launch video is most appropriate manner to reach maximum audience in this digital age. How to launch a beauty brand for $1.5 million By Lauren Indvik 7 March 2019 Although e-commerce and social media have lowered the barrier to entry, launching a beauty brand costs "at least $1.5 million in capital", says Julie Fredrickson, CEO and co-founder of Stowaway Cosmetics. Millennials, who are renowned for their “now, now, now” culture. In the beginning, when your brand is just focused on Instagram, really take the time to … It will make a huge difference for branding. There are many lead generation tools you can use on your website to take the traffic and make an unknown visitor into a known contact. You can add a phone number, your physical address and an email address. Timing Is important, because knowing when your people are active allows for a launch that gets noticed (sending out an email to build up excitement for an Instagram launch that is happening at 3 pm on Tuesday afternoon sounds a whole lot more exciting than just saying ‘this week’) but there is a whole bunch of other stuff that makes sense. If we’re going to focus on one piece of advice here above all else, it’s to make the feed amazing at the outset. Opt for the name of your business or a very recognizable tagline like Nike’s #JustDoIt or KitKat’s #HaveABreak. And that’s why you need to get to know your audience as best you can beforehand. Take the time to create some incredible images and hashtags, then start directing people to your Instagram like we said you should in the last section. Oral Sessions! Are you looking to increase your visibility on Instagram? Your post will be lost among the bunch! "My first advice to anyone building a brand on Instagram is to think of their brand as a human, and figure out what other brands would they invite to a dinner party," says Tipograph. This consistency in colours is a big thing. It’s kind of sitting there, right under your nose. That's apart of your brand. Story idea #6: Launch a new collection. You can even preview how your feed would look like with a particular post prior to posting it. Got a blog? The world is your oyster then, as the hashtag grows in popularity, and your account is visited in a huge way. If you want (or rather if your audience wants) professional and soft-focus, give that to them on a consistent basis. What is your average customer interested in? Try a free LocoWise account, for fourteen days. Image via Glossier. However, there are many different routes brands can take in creating that community. We’re assuming you’re set up and ready to go, and all you need now is a bit of a direction. 5. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram! Your first post on Instagram should give your followers some background into your business and how it can help solve their problem(s). A clothing line that may dominate today’s department stores may have started as a small business run out of a fledgling fashion designer’s living room. Whether you choose to mimic the language of your audience or already have an established tone or personality you want to portray, you just need to ensure to maintain this voice in all your posts. The key is developing a hashtag that resonates within your community and has them recognize that it’s your brand behind it. Six Steps To Successfully Launch Your Brand On Instagram Step one – make your feed worth sticking around for. That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. How To Successfully Launch A Brand ... Instagram risk. Each business differs in their goals, but at the end of the day, the website that you link the users to should be a clean transition from your Instagram and leave a good impression. Even if you get lucky, you’ll need more than 15 seconds of fame to build a brand. What do we know about them? When you put in a # and start typing your hashtag, the app will make relevant suggestions to help you out further. When she was first starting out, Yumna knew there were already tens of thousands of... Monitor behavior. First things first, you need to know why your brand is on Instagram. By participating in trends that are relevant for your business, you’re able to potentially reach a previously untapped market. Copyright (c) 2020 Preppr ltd All Rights Reserved, Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. INSIDER TIP: Take a page from Glossier’s book. For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. Like almost all things marketing related, there is no ‘one size fits all’-strategy. Make the planning process even more efficient by using. Mysterious teaser campaigns are among the top product launch tactics for building hype and suspense on social media. Allowing you to take the relationship from ”just casual” to “a paying client”. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. Some brands use it to trade in place of a website or physical store, while others use it to boost their profile and reach consumers in distant markets. Since you’re just starting out, it may be an idea to create an attractive landing page that gives more details on the brand and products/services offered. Go and explicitly ask for the engagement you’re aiming for on Instagram. After you know why you made the account in the first place and who you want to reach, you then can decide on how you want to present yourself to the users and accomplish your strategic goals. Each of the platforms has businesses as clients who are actively seeking influencers. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? To brand your Instagram, you need a community. There is so much opportunity to build a brand on Instagram and go from being a small business or start-up to a well known, ‘Instagram famous’ brand. Besides a branded one like this, you should also think up campaign specific hashtags when the time comes for promotions where you want to generate a lot of buzz and user-generated content. If you sell a seasonal product, try creating an Instagram Story video to showcase your latest collection. Do this first There are so many different kinds of posts you can make on Instagram now. A lthough over a billion use Instagram a month — hello, that’s one in every eight people on the planet — it’s never too late to launch your brand on the platform. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. Set Your Objectives & Know Your Audience. Clothing brand Lazy Oaf has just one shop in London, but over 500,000 followers around the world on Instagram. This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Well, many things! For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. This uniformity in your voice will facilitate loyalty among your followers and just keep your brand on track. It’s become a prime place for brands to show off their personalities and promote their products to the world. Working with a platform means you can avoid much of the outreach needed to connect with brands on Instagram. Because Instagram is so photo-heavy, you don’t have much of an opportunity to talk about your brand. If you’re wanting to launch your business on Instagram, it’s important... 3. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. Be Active to Build a Brand on Instagram. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. Much of what happens on Instagram centers around hashtags. 9 Tips for Launching Your Business on Instagram Set up the basics. Want metrics that help you launch even more effectively. We know it’s new but (and this is especially important if you are trying to reboot) people will not stay on the feed unless it captivates them immediately. You can choose to post a video or an image. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! Building a brand means generating unique and interesting content. Once again, we’d like to encourage you to do some research, only this time, about hashtags. What gave you the first inkling of inspiration to launch your label? This means using the same editing style or filters and using an established color palette for instance. It’s exciting! The Facebook 20-percent text rule also holds true on Instagram. Include the Instagram community in beta testing. Alternatively, you can have a lead capture in place to convert your Instagram users immediately into subscribers. How to launch a brand on Instagram Learn about your demographic. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! It’s not rocket science. and your Instagram performance. If they are targeting the same people as you are, then you can already see how people react to them and get some ideas. Taco Bell definitely made a statement using this audacious move. Drive all traffic to your Instagram account. Every iconic brand has an origin story. Before you go forward with your hashtag though, check out the field and make sure that it hasn’t been used for another purpose beforehand! Stick to your brand, and get creative. They also used their Instagram account to upload a series of pictures and spell out an ominous message. We see you. How to Grow a Fashion Brand on Instagram . In 2017, 90% of Instagram’s users were under age 35, a.k.a. Instagram allows you 150 characters in your description. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! Long story short: go for it. Make your presence known to the marketplace and world with a brand launch video. First, you get granted access to Instagram Insights where you can. Do this by checking out the profiles of people you’re connected to, or those of your competitors and see what they use. , where you can draft and schedule in advance. Launching a new product online is fun! Instagram was initially made to connect with people around the world, so connect. If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. Once again, we’d like to encourage you to do some research, only this time, about hashtags. Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Maybe even a small tripwire offer could do the trick, this is where you get the new visitor to get just a taste of your product, but for a nominal amount in cash (very cheap). If you’re already up and running with a new Instagram account, and you’ve put a bit of work in, you can kind of skip this part. New kid on the cool girl scene is lingerie brand Lively, who built a gifting program for "women with wild hearts and boss brains" to spread the word, accumulating content for their own feed in the process. 2. Keep an eye out for our follow up blog with steps 6-10, where we share some more steps that you really can’t miss when you’re ready to launch your business on Instagram! In this article you'll discover five brands tapping into the power of Instagram influencers. 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