Whether you want to build a brand or grow your business, we want to help you succeed. The main aims of this SOP are: -. Before posting it may be approved from concerned authority at the appropriate level. If you keep these social media best practices in mind as you begin to build your social strategy, you’ll be well on your ways towards achieving your business goals. Consider what could happen if a post becomes widely known and how that may reflect both on the initiator of the post and the University. There are many examples of nonprofits using these tools successfully for everything from fundraising and volunteer recruitment to building awareness on sites such as Facebook, Twitter, and LinkedIn. Learn how to grow your Facebook Group membership organically, proper onboarding for new members, and … All employees and students are prohibited from posting defamatory posts both in photographic or writing form against anyone within the University or outside the University; specifically, they should be very cautious in commenting on heads/employees of other agencies/organizations. You need to engage with followers on social media every day while posting high quality content on a consistent basis that builds an audience of brand advocates. PROCEDURES The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. Explore the many regulations we help organizations address. Fourth, make sure your chosen objective makes sense for your business and supports both the brand vision and core values. Setting goals will allow your organization to measure outcomes and track the progress of your social media best practices. The other reason is your own social media profile; as an organization, you’ll want to have a consistent voice on your social media and want to avoid posting potentially risky statements or information. Check and recheck the sentences to avoid syntactic errors and semantic ambiguity. Here in the OpenText Customer Service organization, we use social media on a daily basis to interact with customers, employees, and other organizations.. Social media are powerful communication tools that have a significant impact on organization and professional reputations. Respect University’s time and property, UoCh computers and time on the job are reserved for University-related business only. Read The iOS Privacy App Labels, Key PDPA Amendments 2019/2020 You Should Know, The 5 Benefits Of Outsourcing Data Protection Officer Service, Integrating with Other Google Apps and Websites, Make your logo and company name prominent, Share original content, such as blog posts, articles, and resources, Post behind-the-scenes company culture images and videos, Create a social media standard operating procedure (SOP) that allows employees to post autonomously with a deep understanding of brand messaging, Build a loyal following of prospects, leads, and customers, Provide value to your audience through informative interactions, Control the brand perception and counter negative feedback, Customize posting frequency by social media platform, Create content that speaks to all your audience personas and not just one, Include timely and topical posts that speak to current events which relate to your business, Interact with prospective social media accounts. This is also the perfect opportunity to provide a link to your website and include relevant hashtags. Social media is an effective way for the agency to reach people and fulfill its mission to educate and inform the public about protecting human health and the environment. A social media code of conduct shall be adhered to by all Fire Department members: ... 1.3 Members are prohibited from using Fire Department owned digital images, audio, or video (as defined in SOP ... acquisition of useful information for the betterment of the organization and its members. This standard operating procedure applies to employees and students of the University of Chitral till they have the privilege of lien with the University as employee or student. It’s better to scale back and create accurate projections than to choose exaggerated metrics you can’t reach. A good social media campaign or engagement strategy can help your organization fulfill its mission. The first step is filling out your profiles with care. Send a welcome email including links & options to/for the following: (Note: If you draft up the welcome email, I can add in the custom icons, etc if needed.) The employees and students must follow the code of conduct of the University while posting on social media. Pinterest: With approximately 110 million active monthly users, Pinterest may sound small, but they have a fiercely loyal following. Going to the routes of each word, social media can be defined as an instrument that helps to communicate and interact. Improved brand awareness – Social media allows organizations to promote their brand to millions with one click of a button. Facebook: With 1.86 billion active monthly users, Facebook is the largest and most popular social media platform. The same laws, professional expectations, and guidelines for interacting with co-workers, teachers, students, supporting staff and general public apply online as in the real world. Standard operating procedures (SOPs) are written instructions that outline and standardize procedures within your company. We feature a different guest speaker each week. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. Consider this before publishing to ensure that your post will not alienate, harm, or provoke any of these groups. Be aware that search engines can turn up posts years after they are created, and comments can be copied and saved. This is possibly one of the most well-circulated social media best practices, but one we believe remains as relevant today as it ever was. c. Social media page(s) shall be designed for the target audience(s) such as the community, civic leadership, employees, or potential recruits. The modern workplace can be a tricky place to navigate — especially in relation to privacy. Consider adding a watermark to protect your intellectual property. According to Datareportal’s July 2020 report, more than half of Read more…, Key PDPA Amendments 2019/2020 You Should Know Since the Personal Data Protection Act’s passing in 2012 (PDPA), it has not been amended yet, with only its Data Protection Provisions and Do Not Call (“DNC”) Provisions Read more…, The 5 Benefits Of Outsourcing Data Protection Officer Service Through various articles here in Privacy Ninja, we have clearly delivered the message that under the Personal Data Protection Act 2012 (PDPA), all organisations in Singapore Read more…. Using the SMART goal-setting method will allow you to establish goals that are specific, measurable, attainable, relevant, and timely. Sample Social Media Policy POLICY This policy provides guidance for employee use of social media, which should be broadly understood for purposes of this policy to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services Swap “SEO” for email marketing, social media, or whatever other digital marketing channels—and that’s how most of the digital marketing content out there works. Social media and its use at FAO Social media has become the preferred communications channel and has significantly changed the way we communicate online. Agency employees should be mindful that inappropriate usage of official agency social media, Web 2.0 and social networking sites can be grounds for disciplinary action. To guide social media from concept to completion, however, is … Only the authorized persons may post on behalf of the University. Our social media company policyprovides a framework for using social media. This SOP is in addition to the Communications System policy stated in the Member Handbook and Standard Operating Procedure #213, Computer Policies , with which all members must comply. Your campaign or strategy is just a collection of social posts that all share a similar call-to-action, theme and also hashtags to promote an event, product or maybe a specific blog post. The maturation of “Web 2.0” and its centrality in the modern communications landscape requires the selection and management of social media accounts to be both strategic and well-controlled. Cost-effective – Social media is a free resource for marketing your organization, products, and services. Get the facts straight before posting them on social media. You can see exactly how long it took various tasks to be completed, who did the work, and even be automatically notified by email when it’s done. That’s because most of the digital marketing content you’ll find online is not designed to help you grow your business … (For businesses just staring on their social media, this would include past clients as well. Google+: 300 million active monthly users isn’t bad, but Google+ users tend to join for SEO purposes and not for social ones. 1. Prevent corporate sensitive & personal data from leaving the organization systems, Identify (and fix) vulnerabilities in your systems before the bad guys do, Have solidity experts test your blockchain smart contract before going live, 2 hours crash course on the 9 data protection obligations, ‘A covid special 4 hours introduction to the PDPA, Customized PDPA corporate training tailored for your business, SkillsFuture Credit supported PDPA training for organizations. Subscribe to our YouTube channel to watch the latest Data Protection and Privacy news. A good social media policy is a living document that provides guidelines for your organization’s social media use. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. View our comprehensive services to suit your business needs. They minimize the impact of turnover: If the details of a proprietary process in your company all reside within one employee’s head, that’s a huge risk. The Royal Children's Hospital (RCH) aims to use social media to share information about the RCH, promote RCH stories, support the delivery of high standards of clinical care, promote consumer engagement with the hospital and foster and strengthen our ties to the community. If you keep these social media best practices in mind as you begin to build your social strategy, you’ll be well on your ways towards achieving your business goals. You’ll also need to brand each account so it identifies as being part of your organization. D. Introduction The Fire Department understands members may maintain or contribute to Social Media and/or To streamline guidelines for use of social media for educational and constructive purposes and to prevent misuse of social media. If you don’t mind a ton of competition, Facebook is the place to be. Social media is an essential marketing platform for all organizations. Aside from social media management guidelines, this is a good space to share how staff can get involved in social media, including event coverage, live-tweeting, Facebook live, and Twitter chats. If necessary, break up large chunks of your goal into smaller monthly, weekly, and daily tasks. Social Media includes, but is not limited to, social networking sites, micro blogging sites, photo and video-sharing sites, blogs, and other news sites. Privacy does not exist in the world of social media. There are literally dozens of social media channels to choose from, hundreds of features within each channel, and tactics galore. The policy is based on a wheel concept, with a strong website at the center. Subscribe to our mailing list to get free tips on Data Protection and Data Privacy updates weekly! Photographs of other staff/students and classmates must not be published without prior consent of the persons appearing in such photographs. New social media platforms emerge and current platforms also constantly evolve to take advantage of novel film, broadcast, and other new technologies that enhance the ability for their subscribers to engage in conversations. Here’s the big picture thought to ponder. Respect copyright and fair use when posting, be mindful of the copyright and intellectual property right of others. DIRECTORY. Likewise, the City’s interest in b. By using social media it can increase the visibility of your brand to current and potential customers. I suggest having a separate social media management guide, read this post to learn more about that. In part 1 of this two part series we will discuss how your organization can protect itself from a public relations crisis by establishing a standard operating procedure (SOP) on social media. As social media best practices go, choosing a relevant platform is one of the most important decisions you can make for your brand. … First determine who your audience is, what their interests are, whether your business can fulfill their interests, and why they would want to do business with your brand. EPA uses social media applications and platforms to share official information with a wide audience on web-based networks that people trust. This keeps everyone in the loop and your business running at peak efficiency. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Without SOPs, projects are left to chance and chaos reigns. In other words, organizational incompetence. A poorly sized cover photo or slightly pixelated profile image can result in negative brand association and loss of audience. YouTube: With more than 1 billion users, YouTube is the only social platform that gives Facebook a run for its money size-wise and is the second largest search engine on the internet. agency social media, Web 2.0 or social networking sites for political purposes, to conduct private commercial transactions, or to engage in private business activities. If you’re looking for ways to capitalize on timely information sharing, Twitter is a great platform. SOP’s guide your employees and reduce the chance of errors or skipped steps that may impact the quality of your product. The audience is strongly skewed towards females, favors large pieces of visual content, and is great for product marketing. With an audience that tends to skew slightly younger, Instagram is all about photos, graphics, and videos. As its uses obviate the discrimination between personal voice and organizational voice, University of Chitral adopts the policy elucidated in the ensuing paragraphs to help protect personal and professional reputations while participating in social media. Everything from your visuals to your messaging should convey your brand’s tone and values. Social Media Standard Operating Procedures Here’s some more social media standard operating procedures: How to Create a Highly Engaged Facebook Group. Save my name, email, and website in this browser for the next time I comment. General Tips for Creating Your Organization’s Social Media Guidelines. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. This includes University’s stakeholders such as prospective employees/students and community. Any employee/student found or established to be violating the rules, will be dealt with under the E&D rules, for the time being in force. This procedurehas been designed to support that aim, through providing direction to all staffwithin the RCH around the use of both RCH hosted and non-RCH hosted socialmedia, where the RCH is known, identified or presumed … Also read: https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/5-standard-operating-procedure-strategies-to-survive-the-digital-transformation/, Privacy Ninja provides GUARANTEED quality and results for the following services: DPO-As-A-Service (Outsourced DPO Subscription)PDPA Compliance TrainingPDPA Compliance AuditDigital Transformation ConsultancyData Protection Trustmarks Certification Readiness ConsultancyPDPA Data Protection SoftwareVulnerability Assessment & Penetration Testing (VAPT)Smart Contract Audit, Like & Subscribe:FacebookLinkedInTwitterYouTubePodcast, Your email address will not be published. Make sure to reference your social media policy, social media style guide, and community guidelines. A good social media campaign or engagement strategy can help your organization fulfill its mission. The deputed staff should monitor the official pages for derogatory comments and should remove it instantly. Because they blur the lines between personal voice and organization voice, YVEDDI has adopted the following policy to help clarify how best to enhance and protect personal and professional reputations when participating in social media. Second, choose a specific goal metric that can be measured, such as a percentage increase of sales, revenue, or engagement. It also boasts an exceptional advertising platform. Including this on a list of social media best practices sounds a little too obvious at first, but it’s also too important to ignore, so here goes. Guide employees and students to use social media while effectively complying with online ethics and adherence to University’s organizational rules and regulations. The information was compiled from several sources including the Cities of Seattle, WA, and Arlington, TX; and Media is a tool used for communication, like TV, newspaper, radio etc. Ways to Brand Your Social Media Accounts: A highly-targeted audience is one that has the potential to drive engagement and ultimately generate sales leads. If your brand produces web content, such as blogs, ebooks, and webinars, Google+ provides an opportunity to improve SEO ranking. SOP for social media marketing are GREAT at fixing that. Marketing, advertising and sales regulations from the Government of Canada and the FTC can be linked here, too. STANDARD OPERATING PROCEDURES (SOP) FOR USE OF SOCIAL MEDIA 1. Unless such information is relevant to the individual or organization’s A social media strategy plan can be used to help you plan a specific campaign for your product or business across various social media platforms. The University reserves the right to monitor social networking sites and to disable the use of such sites during working hours. You may also wish to add links to company documents, such as your corporate code of conduct, employee agreements, privacy policies, etc. By documenting this process in a SOP, you protect your business in the off-chance that this employee was to leave or retire. Third, choose a number that is realistic. Networks and functionality change, new platforms emerge, and others fall. Be aware that a presence in the social media world is or can easily be made available to the public at large. Before you dive in, consider these tips: Write Two Sets of Social Media Guidelines. Social media will continue to be one of the most significant ways that nonprofits can drive engagement and spread their message. What Do 4 Messaging Apps Get From You? Follow you on Twitter They enforce quality control: If your business has created a product or service that sells well and differentiates itself from your competitors, you’ll want to maintain a high standard of quality. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. Things to Include in your brand “About” section: Visitors should be able to find your logo and company name as soon as they reach your account. Both in professional and academic roles, the employees and students need to follow the same behavioral standards online as they would in real life. Looking for a trusted Virtual Private Network solution for a more private and secured internet browsing? Required fields are marked *. Social media has become a powerful tool for communication and propagation that have a significant impact on an organization and professional reputation. Outsourced Data Protection Officer Service, Digital Transformation (Singapore) Consultancy, DPTM – Data Protection Trustmark Certification (2020), PDPA Course Compliance & Awareness 2020 (Webinar), PDPA Corporate Compliance & Awareness (SFC), Open Source Intelligence (OSINT Singapore) Training 2020, https://www.smartinsights.com/managing-digital-marketing/managing-digital-transformation/5-standard-operating-procedure-strategies-to-survive-the-digital-transformation/, As-A-Service (Outsourced DPO Subscription), What Do 4 Messaging Apps Get From You? Do not use the University’s name to promote any product, idea which does not pertain to the University. Although there’s many reasons why SOP’s are important, let’s look at a few of the main ones: They make your business run more efficiently: When you create effective SOPs, you ensure that every business process is executed exactly the same way, every time, no matter which person is doing the work. The second, for employees/volunteers using their personal social media profiles. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. CLICK HERE to sign up for a FREE account and enjoy the benefits of using Proton VPN to mask your IP address, encrypt your traffic data and enjoy a safer online experience. With the ever-increasing access to Wi-Fi, innovative new technologies and social networking services, social media has become an integral part of our everyday lives. Scope: This SOP applies to the IT Unit, Marketing unit and relevant Travel News bulletins. Ask yourself if the organization has the resources to reach the chosen number, and if not, what it would take to get there. Designed by: IT Center, University of Chitral, Masters [2 Years] Admission for the Session Fall 2020– Open, The Result of BA/BSc Annual Examination 2020 have been Announced, All the teaching Departments of University of Chitral Will Remain Closed on Account of “Winter Break” with effect from 28th December 2020 to 13th January 2021, University of Chitral Will Remain Closed on Account of “Qauid Azam Day” on Friday 25th December 2020. SOP for social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Images, videos, post copy, and all other types of content should be optimized for reach and quality. They improve teamwork: Collaboration with your team is vital. Procedures a. Standard operating procedures provide a blueprint for your staff that protects the integrity of whatever they’re creating. Remember that you only have one chance to make a great first impression, so the quality of your visual elements needs to be perfect. Start by deciding what you want to accomplish on social media and let those results guide the formation of each goal. Branding is one of the social media best practices rooted in the concept of improving the customer experience. Twitter: At 319 million active monthly users, Twitter is almost six times smaller than Facebook but still carries a massive amount of influence. A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business's reputation. 2. Review content for grammatical and spelling errors, especially if posting on behalf of the University. Responses should be considered carefully in light of how they would reflect on the creator/sharer and/or the University and its organizational voice. Social Media Best Practices for Nonprofits – A Comprehensive Guide 25 proven social media strategies to grow your following and drive action. The first, for all employees/volunteers responsible for posting on behalf of your organization in some fashion. Engaging with your audience provides a number of benefits to your brand. Remove your digital footprint, not just for privacy enthusiasts! Employees and students are liable for anything they post on social media – those who violate the University policy regarding social media do so at the risk of disciplinary action. Social media can be a fun, rewarding, and profitable adventure if you approach it wisely. A social media policy for employees can give them the instructions they … There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. The Royal Children's Hospital (RCH) aims to use social mediato share information about the RCH, promote RCH stories, support the deliveryof high standards of clinical care, promote consumer engagement with thehospital and foster and strengthen our ties to the community. Conduct and Standard Operating Procedures) may not be universally applicable to actions taken during such investigations. Political and sectarian posts are strictly prohibited, all employees and students must abstain from posting derogatory and defamatory posts or comments against religious leaders of any sect, leaders of political parties, failing which disciplinary action will be initiated against the concerned employees/students. They improve accountability: When you use Flowster to manage your business processes, you have transparency and an audit trail into everything that your employees work on. A good social media policy is something that every fire and EMS department should have in their SOPs. Start developing your social media marketing plan by writing down at least three goals for social media. If your brand has access to large amounts of custom visual content, Instagram is a great platform. All heads of teaching departments and administrative divisions will ensure adherence to these guidelines by their students and subordinates as the case may be. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Protect confidential and personal information – do not post confidential or personal information, such as NIC numbers, cell numbers, address and photographs of others (especially female faculty & students) without their permission. A social media policy can help prevent some of this damage by making employees aware that they could be held liable for any misconduct online. Employees need to know and adhere to the [Company’s Code of Conduct, Employee Handbook, and other company policies] when using social media in reference to [Company]. Nonprofits increasingly find themselves needing to have profiles on at least some of the major social media platforms, such as Facebook, Twitter and YouTube, to be able to interact with donors, corporate partners, the press, and the communities they serve. Maybe the primary barrier to scaling up your business into an ever larger and more energetic version of itself aren’t competitors but rather a failure to deliver products or services correctly and on time. Read The iOS Privacy App Labels The events of 2020 saw an unprecedented surge of digital users.