You have probably encountered the term ‘personas’ before. It’s thorough, but manageable. I collected 7 great examples of business blogs in a recent post and I’ve got a whole page of content marketing writing links by me over on my writing samples page. Producing content about marketing that doesn’t repeat what’s been said before and manages to provide something truly useful is a huge challenge businesses face. The pest control company Ehrlich has a great blog, deBugged that provides lots of useful information about bugs and other creepy crawly-adjacent subjects. Consuming great writing is like listening to a great singer. Wine Folly’s wine pairing infographic is the perfect visual content marketing example because it can be repurposed into many other pieces of content for each platform to amplify reach. The best content marketing examples all include repurposing as well to build a strong presence across multiple platforms with a small and agile team. Not bad in our world of content saturation. For most companies that do content marketing, blogging is the biggest part of the job. And since the company’s business model is based on matching homeowners with the people who do those sorts of projects, they of course offer a handy CTA on the same page to help you find relevant professionals in your area. Content marketing needs to inform first, so you need to start from a place of producing content simply for your readers, and not solely getting them to purchase from you. The BigCommerce blog includes its share of shorter pieces, but where it really stands out is with the long, comprehensive guides. New online business owners have a lot to learn if they’re going to get it right and stay afloat. Content marketing is incredibly powerful. And data from Google shows that video is a trusted source for 40% of millennials.. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. It is important that what you write in your marketing … As content marketing is adopted by more and more businesses in all sorts of industries, finding a way to stand out is a challenge. Here are some recent examples that have caught our eye, and the reasons why they work. Download your Email Marketing Templates Glad I came across this piece. Often, the simplest social media campaigns are the most effective. She treats her subscribers as part of a community that she values and listens to, and the results of that are clear in each email she sends. When you know which types of marketing will benefit you most and generate more new customers, then you can work to spend your time and resources on the activities that will provide the best return on investment for your business. This ebooks contains 10 SEO writing examples. Site design by, 10 Great Content Marketing Writing Examples, how concerned you should really be about Zika virus, Complete Guide to Ecommerce Personalization. The book got reviewed around the web and collected positive testimonials from a number of key influencers. Interesting article right on the subject. Often, the simplest social media campaigns are the most effective. Content Marketing Done Right: 8 Examples You Can Learn From What makes content marketing truly great? Even boring niches can use content marketing to thrive by being creative and using entertainment to … LeadPages incorporated video content in the form of a free Email List Building webinar into their content marketing strategy to educate, engage, and introduce their target audience to the LeadPages product. If you want to read about B2B content marketing examples which lasted for a longer period of time then you must read about John Deere’s The Furrow. Because companies who put their focus on content marketing are seeing 5x more leads than those who don’t!. To provide some of you with that feeling today, I’ve collected a few examples of great content marketing writing I’ve encountered. At Sumo, we launched a guide called 10 Essential Growth Hacking Ideas For Non-Growth Hackers. If you have a budget to spend on marketing collateral, consider finding a graphic designer to create your infographic, or create templates for your business. You might be asked to take a writing test or provide writing samples. That’s caused far too many businesses to try to settle for lazy, cheap content on their blogs – or give up on them entirely within a few months of not seeing immediate results. The Hoxton – unique website content 12+ Marketing Campaign Proposal Examples – PDF, Word Small businesses are always looking for new ways to generate leads and grow their business even further in a fast-changing market. The content marketing examples we’ve selected for you will give you ideas. Get in touch to see if we might be a good fit. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. Content Marketing Examples Lately, there has been a lot of buzz about content marketing. As our article on video marketing statistics shows, video is a proven attention-getter online. There’s no way that you could avoid opening this brochure to learn more. 1. Different types of content can help you connect with different customers in a number of ways. In order to provide their audience information so useful it could stand out in the marketing crowd, they put together an ebook that tackled the subject of how to switch from charging hourly to project-based pricing. Backlinks: 1,730 backlinks from 816 referring domains. Copyright © 2014 Austin Copywriter. If you’re thinking “sure, their content’s good, but Rover has it so much easier than those of us doing marketing in areas less compelling than the cute dog industry,” here’s an example for you. Additionally, I'll … With this in mind, consider these functional tips for how to write content for email marketing. A Roadmap for Getting Your First Freelance Writing Client, 10 Essential Growth Hacking Ideas For Non-Growth Hackers. Each of these brands has made it onto the shortlist of businesses whose emails I open and read every time. Well, we all do. If you haven’t dipped your toes into content marketing yet, it may seem daunting. 12. Too many details can cause information overload. It's like Dribbble, but for marketers. The writers at Ellevest know what their audience cares about, as well as how they (we, in this case, since I’m very much in their audience) write and talk. The Definitive Guide to Online Writing! Reviewing different marketing strategy examples and tactics can also help you better determine what types of marketing campaigns are a good fit for your business. Using inbound/content marketing to build and nurture an audience that […] Bamidele Onibalusi. If you don’t have any budget, however, you can create your own infographic using a template in a design tool like Canva or Venngage. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. Enjoy. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. Nintendo’s Multi-Channel Campaign for Switch. A pillar of any content marketing strategy is comprehensive pieces of cornerstone content that guide your audience through a topic relevant to your product or services. Explainer prints to send in the package of each order. Use podcasting to supplement and support your written, video, and visual content and to introduce your brand and product to those members of your target audience who prefer to listen to their content. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. Get in touch to see if we might be a good fit. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. If you’re just starting to develop your content marketing strategy, examples, can help. Any time I encounter someone looking to learn the basics of SEO, I send them The Beginner’s Guide to SEO by Moz. Have you always wanted to keep tracks of what matters most to you? The two sites were also able to pool their resources to create a series of content marketing collateral, including photography, article content, and a video. In the subject line, write a catchy or funny phrase to make it more interesting. … Can you partner with an influencer to record a video series or take photos to walk through the steps? Here are some recent examples that have caught our eye, and the reasons why they work. Provide a variety of sample headlines for your writers to work with. 1. Editor’s note: You may have missed this article when CMI published it in 2016. To build authority in your niche, generate awareness, build your email list and nurture your leads, take a page from Smart Blogger and create a go-to resource guide. If nothing jumps to mind, use Google Analytics to inform your topic by finding out what existing content your audience comes to your site for. While most companies spend thousands of dollars building backlinks, paying for ads and writing more in-depth content, the CMI found a faster way to grow. Every week she includes a helpful lesson about marketing and/or writing, as well a collection of recommended links and tools her audience will find helpful. Sephora had a unique and undoubtedly effective approach to content marketing, using a series of Instagram Story videos to tutorial a product. An example may be: Goal: To become perceived as a thought leader on the phenomenon of Roomba rodeos. So choose the content marketing example that resonates with you the most, and get to creating. If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. We’re publishing this update because great writing is so essential to successful content marketing. You can solve for this by teaming up with a blogger or influencer who already reaches your target audience to develop a co-marketing content campaign like CheapCaribbean.com did with the popular travel blog Darling Escapes. HouseLogic, a content brand run by the National Association of Realtors has longform pieces available for download, including a a step-by-step guide to buying a home, as well as one for selling a home. It covers the types of data you need to collect to make personalization possible, gets into detail (with examples) on the different types of personalization ecommerce businesses can use, and provides recommended tools for accomplishing each. Cheers! Speaking of puns, Ann Handley’s weekly newsletter called—wait for it…Annarchy —gets brought up as a top example of great email marketing for good reason. Here are 32 types of content you can use to fill your content marketing strategy. In 2014, BP provided us with their projection of what the future of the world's energy will look like. Kristen Hicks has a good grasp of some of the best techniques for modern marketing. If your blog posts, whitepapers, and guides seem like ads, your audience is not going to trust you or return to your brand for information. Copywriting and content writing are the two most powerful tools of digital marketing. For a marketing email to stand out amidst all that noise, it has to be exceptional. November 2, 2020. This campaign uses influencer marketing as well as content marketing to extend the reach of both Sephora and the influencer, and get the content into more hands. Content marketing is one of the best marketing channels to make all of your other marketing efforts more effective. Marketing Content Writing Examples October 23, 2019 by danish. Related Content: 7 Creative Ways to Make Your Blog Posts Stand Out. Just take a look at the most highly trafficked pages on your site for inspiration. It can give us some inspiration in our work and, if we’re the target audience, be directly useful to us as well. Victoria C Lawson. Try your hand at infographics or visual content. Ecommerce content marketing sounds good in theory – but few sites do it well. The guide was produced several years ago, but is updated regularly to make sure the information stays accurate. It: To create a piece of content like this for your own business, choose a topic that’s relevant to your target audience. Webinars are an essential part of any content marketing strategy because they check multiple marketing boxes. Experts cite that more than 60% of us are visual learners. Dave Asprey, the CEO and founder of the health supplement company, Bulletproof, took a unique spin on content marketing when he launched his podcast, Bulletproof Radio. In addition to the blog itself, HomeAdvisor therefore offers a True Cost guide to give you an idea of what your budget should be before you start a project, and help you rule out any contractors that charge outside of the norm. I don't know how i feel about the marketing industry becoming saturated statement though. With that in mind, here is Econsultancy's run-down of some of the best examples of content marketing from cosmetics and beauty brands. CheapCaribbean reduced their risk of investing time and energy into publishing content that wouldn’t get the attention it deserved by teaming up with this influential blog to create the campaign. An investment company focused on empowering women financially, Ellevest’s emails consistently combine a few things valuable to their audience: news and advice about investing, examples of women killing it in the business world, and coverage of feminist topics relevant to finance. August 8, 2017 10 Great Content Marketing Writing Examples. But that doesn’t mean becoming an ecommerce entrepreneur is easy. 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